A Bold Approach to Sweet Indulgence
Bold Design Co. was tasked with creating an unforgettable packaging experience for Funnybite, a fun and vibrant chocolate brand. Our goal was to reflect the brand’s playful personality while ensuring it stands out on shelves and connects with its youthful audience.
Our Work:
Vibrant Colors & Playful Themes: "We used bold, eye-catching colors to evoke excitement and energy, perfectly capturing the essence of the Funnybite brand."
Distinct Product Identity: "Each product line, from Milky Bar to Brown Lips Almond Chocolate, has a unique design while maintaining consistent branding elements to create a cohesive family of products."
Illustrative Elements: "Playful illustrations were incorporated into the packaging to enhance the fun factor and appeal to both young consumers and the young at heart."
Clear Messaging: "With thoughtful typography and engaging taglines, the packaging communicates the fun and indulgent nature of each product, while being clear and easy to navigate."
Attention to Detail: "From material choices to printing techniques, every aspect was carefully considered to ensure the highest quality packaging that speaks to the premium yet fun character of the brand."
Vibrant Colors & Playful Themes: "We used bold, eye-catching colors to evoke excitement and energy, perfectly capturing the essence of the Funnybite brand."
Distinct Product Identity: "Each product line, from Milky Bar to Brown Lips Almond Chocolate, has a unique design while maintaining consistent branding elements to create a cohesive family of products."
Illustrative Elements: "Playful illustrations were incorporated into the packaging to enhance the fun factor and appeal to both young consumers and the young at heart."
Clear Messaging: "With thoughtful typography and engaging taglines, the packaging communicates the fun and indulgent nature of each product, while being clear and easy to navigate."
Attention to Detail: "From material choices to printing techniques, every aspect was carefully considered to ensure the highest quality packaging that speaks to the premium yet fun character of the brand."
Client Feedback:
"Bold Design Co. exceeded our expectations with designs that perfectly capture the playful spirit of Funnybite. The packaging has become a key part of our brand's identity and has played a huge role in engaging our target audience." – Ashok Dhage (CEO, Shravan Foods)
"Bold Design Co. exceeded our expectations with designs that perfectly capture the playful spirit of Funnybite. The packaging has become a key part of our brand's identity and has played a huge role in engaging our target audience." – Ashok Dhage (CEO, Shravan Foods)
publish date
march 15, 2024
project type
Packaging Redesign
client
Ashok Dhage
duration
8 Weeks